Uber just got into the parking business

Uber is acquiring parking-reservation startup SpotHero, folding more than 13K North American garages and lots directly into its app as it aims to pull more commuters and travelers into its ecosystem.

The deal gives Uber access to more than 13K parking locations across 400 U.S. and Canadian cities, spanning garages and surface lots.

Users will be able to reserve and pay for parking inside the Uber app alongside ride hailing and food delivery no separate app required.

Uber says the move is a way to grow its customer base and capture more of the door-to-door journey for drivers and riders.

The acquisition continues Uber’s push beyond rides into a broader “everything transportation” platform spanning cars, micromobility, and now parking.